Currys has kicked off a massive match-winning promotion, giving fans £10 cash back for every goal England team score in South Africa, when purchasing any TV in-store worth £599 or over.

Nationwide at Currys, from 29th April 2010, any customer purchasing a TV worth £599 or over can register online at www.currys.co.uk and get £10 every time England put one in the back of the net. As the leading electricals retailer in the UK, Currys is backing the boys in South Africa and investing millions into the biggest TV promotion of its kind this Summer.

Englands goal scoring record in the World Cup qualifying rounds mean this years team is shaping up to be the strongest in recent World Cup campaigns. Netting 34 goals alone in qualifying, Currys predicts customers will have even more reasons to celebrate as if England net ten goals over the course of the tournament, football fans, registered for the promotion, will pocket £100 courtesy of Currys.

Huw Crwys - Williams, Category Director, Currys comments: This Summers World Cup is one of the most eagerly awaited TV sporting events of the decade and Currys will guarantee fans get something extra special back by showing their support for the England team. We have a huge range of match-winning TVs in-store, so whether youre after Plasma, HD or LED, we have a TV to suit every avid armchair fans needs. With advanced HD and 3D TV now available, football fans can expect crystal clear images, sharp focussed angles and out of this world picture quality, that will bring all the buzz of the England games directly into their living room. At Currys, were really backing the team to go all the way with this fantastic promotion and rewarding our customers with cash back every time they score.